Catalina Hurtado

About Catalina Hurtado

Accomplished and versatile professional with over a decade of experience transforming…

Experience

1. Digital Marketing Copywriter

   Santander Private Banking International

   Jun 2025 — Present

   Develop comprehensive digital content strategies aligned with the brand\'s goals, target audience, and overall marketing objectives- Craft engaging and persuasive copy for various digital platforms, such as websites, social media channels, campaigns, blogs, and other- Plan and organize content calendars, including scheduling and publishing content across multiple channels- Conduct research and analysis to identify target audience preferences, behaviors, and trends, using this information to inform content strategy and messaging- Incorporate search engine optimization (SEO) techniques to optimize digital content for higher visibility and organic search rankings- Monitor and analyze performance of digital content using analytics tools, tracking key metrics, and making data-driven recommendations for improvement- Ensure consistency in messaging, tone, and branding across all digital content channels to maintain a cohesive brand identity- Collaborate with cross-functional teams to ensure content aligns with overall marketing initiatives and brand guidelines.

Education

• Concordia University

  Diploma, Graphic Applications in Desktop Publishing

  2016

• Corporación Colegiatura Colombiana

  Bachelor's degree, Advertising

  2006 — 2011

• Underground

  Copywriter, Creative Writing

  2011 — 2011

Skills

• Digital Marketing
• Thinking Outside the Box
• Creative Writing
• Art Direction
• E-Commerce SEO
• Indesign
• Copywriting
• Dreamweaver
• Digital Strategy
• Content Marketing
• Publicidad
• Graphic Design
• Writing
• Escritura Creativa
• Idea Generation
• Adobe Photoshop
• Creativity
• Desarrollo De Conceptos
• Adobe Illustrator
• Creative Strategy
• Concept Development
• Escritura
• Advertising
• Estrategia Digital
• Estrategia De Mercadotecnia