Catalina Lopez

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATALINA LOPEZ

Catalina is a marketing leader with 15 years of experience driving profitable growth, owning P & Ls, and building brands across SaaS, telecom, and consumer packaged goods. She is passionate about and skilled at building high performance teams and cross-functional collaboration to deliver exceptional customer experiences. Known for a strong bias for action, an ability to align stakeholders, and a willingness to roll up her sleeves, she has spent a significant portion of her career standing up new teams and initiatives.Catalina began her career in brand management at Johnson & Johnson, where she learned to manage an end-to-end P&L business and to build beloved brands, such as Johnson\'s Baby and Aveeno. She then went on to TELUS, one of Canada\'s leading mobile careers, where she led the launch of discount carrier Public Mobile. Building on the success of the launch, Catalina was promoted to establish a practice dedicated to multicultural marketing for TELUS, given the important role immigration plays in Canada\'s population growth. Catalina then joined FreshBooks, a SaaS company that empowers small business owners to manage, know, and grow their business through invoicing and accounting software. In her time at FreshBooks, she led the launch of the business in international markets, established a Demand Generation function to support Sales, and established a Revenue Operations function. Catalina now leads the subscription line of business at FreshBooks.