Catalina Hakert
Marketing Specialist at EssilorLuxottica
- Role
- Marketing Specialist (Alliances and Partnership Programs) at EssilorLuxottica
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Catalina Hakert
Graduate from Florida State University with a Bachelor of Science in Marketing. Interests…
Experience
Marketing Specialist (Alliances and Partnership Programs)
Aug 2023 — Present · Dallas, TX, US
Lead the creative marketing strategy and implemented strategic initiatives to reposition and relaunch an existing program (ProfitMaxx) that is offered through Doctor Alliance and Partnership Program and designed to increase profitability within the independent eye care practice- Driving profitable brand growth through communications with Doctor Alliance and Partnership Programs customers- Collaborate cross functionally with internal product and promotions team to create, execute and communicate relevant promotions, program and tools- Create communication and marketing collateral to support program benefits and promotions including working with external agencies- Compile key business metrics from various stakeholders to build customized customer scorecards aimed at effectively demonstrating value.
Education
Tallahassee Community College
Associate of Arts - AA
2015 — 2016
Florida State University - College of Business
Bachelor's of Science
2017 — 2019
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