Catalin-Mihai Ficiuc

Marketing Director @Genius Nutrition®

MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2022 — Present

Marketing Director @Genius Nutrition®

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Bucharest, Romania

Premium supplements company.

Dec 2017 — Aug 2022

Marketing Specialist @BinBox Global Services

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Bucharest, Romania

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s. Tracking and analysing important metrics that affect website traffic, service quotes and target audiences. Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter and Instagram, forums and other platforms to expand our social media audience base. Conduct social media audits to ensure best practices are being used. Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition i maintain our presence on third party sites, keeping all messaging current. Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results. Print: To coordinate the printing and production of our leaflets, educational materials and some merchandise, including editorial and proofing. Organising occasional print adverts, graphic for business cards and flyers. Reporting: Monitor, report and analyse results to improve performance, using tools such as Google Analytics and others, so that amendments and improvements can be made where appropriate. Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post. Creating media, photography, graphic icons and logos for our website and social media.

May 2015 — Nov 2017

Marketing Manager @Primary Care Recruitment Ltd

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Bucharest, Romania

Strategic Marketing: responsible for marketing nurse and allied health professional vacancies in NHS Trusts & UK Care Homes throughout 9 core EU country markets, India and the Philippines. Offline and Online Marketing: Delivering a combination of digital marketing (integrated social media strategy) and event organizing (University open days, and recruitment fair presence) to drive CV submissions, build our brand and attract new clients. Marketing in the following primary country markets: Spain, Portugal, France, Italy, Greece, Cyprus, Poland, Romania, and Hungary. Social Media Marketing: Promoting medical vacancies on 7 dedicated country Facebook pages, a LinkedIn recruiter platform, Twitter page, website blog, and YouTube channel. Managing our annual medical jobs board subscriptions, medical forums, and licenses to annual CV databases to promote translated offers throughout each EU country market. Website Management and SEO: Maintaining and updating the company website with the latest vacancies, daily blog content, and client news updates. Increasing the sites SEO to improve Google search ranking and user functionality. Event organising: Merchandising and event booking for bi-annual medical recruitment events including: EU open days, UK nurse boot-camps, and EU medical recruitment fairs e.g The annual 'MedPharm' and 'CareersInWhite' events. Content Marketing: Writing and designing all of our original web & print advertising content including: artwork for banner displays, open day leaflets, weekly mailshot newsletters, and client brochures (Designed using Photoshop and InDesign software)

Apr 2012 — May 2015

Professional Freelancer @CF Media Product

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Bucharest, Romania

Locating my own customers using marketing strategies and sales skills to increase my portfolio. Maintaining deadlines to increase customer satisfaction. Continuously discover and implement new editing technologies and industry's best practices to maximize efficiency. Ensure the customer receives high quality products. As a photo editor: o Coordinate with the customer to identify photography needs; o Ensure all assignments are shot and edited in a timely matter oManipulate photos to achieve highest quality using the appropriate tools oReview photos, edit and make necessary changes oDecide which images to present to the customer As a video editor: o Manipulate and edit film pieces in a way that is invisible to the audience o Take a brief to grasp production team's needs and specifications o Review shooting script and raw material to create a shot decision list based on scenes' value and contribution to continuity o Trim footage segments and put together the sequence of the film o Input music, dialogues, graphics and effects o Create rough and final cuts o Ensure logical sequencing and smooth running o Consult with stakeholders from production to post-production process o Continuously discover and implement new editing technologies and industry's best practices to maximize efficiency.

Apr 2009 — Apr 2012

Business Development Representative @Arnold Clark

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Glasgow, United Kingdom

Lead management and proactive outbound projecting Develop an effective pipeline of new projects and customers Generate quotes and appointments by means of lead activity management Market company's solutions to potential customers Work with the marketing section in order to discover opportunities from various leads, and possibly set appointments from those leads Set up appointments Track and maintain customer contact and their records Attend customer meetings as required Participate in sales meetings, local trade shows, and vendor training in order to maintain up to date knowledge of current technology

Aug 2007 — Apr 2009

Chief Of Staff @Kaufland Romania

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Ploiesti, Romania

o In charge of all the staff in the work place o Assign responsibilities to each employee according to their capabilities o Review all the work done and ensure the work is taking place in the stipulated time o Solving all employee problems o Taking reports from heads of different departments and compile it into one report o Ensuring quality in the work o Liaising between the management and the employees o Tend to the grievances of the employees o Knowledge in functioning of each department o Devise new ways to increase profits with the management o Helping in implementing all the rules and ethics of the company

EDUCATION

2007 — 2010

Academia de Studii Economice din București

Bachelor's degree · Marketing and International Business Affairs

N/A

Ase

Bachelor's Degree · Marketing

SKILLS

After EffectsCreativity SkillsStrategic MarketingPerformance MarketingPaid Social Media AdvertisingGoogle AnalyticsCorelTiktik adsOnline MarketingAdobe Premiere ProSocial Media Optimization (SMO)Project ManagementMarketing MaterialsShopify PlusB2B Marketing StrategyMarketing StrategyManaging Large BudgetsEmail Marketing SoftwareAdobe LightroomPay Per Click (PPC)Adobe ProductsMarketing LeadershipAdobe PhotoshopCisco Systems ProductsEvent PlanningSocial Media AdvertisingCorporate EventsMagnificMarketingLogo DesignManagementInfluencer MarketingOdooFinal Cut ProDigital MarketingAdobe Creative SuiteMarketing Budget ManagementAdobe IllustratorGoogle AdsMedia Planning

ABOUT CATALIN-MIHAI FICIUC

Experienced Marketing Specialist with a demonstrated history of working in the consumer electronics industry. Skilled in Google Products, Search Engine Optimization (SEO), Adobe Products, Magento. Strong marketing professional with a Bachelor's degree focused in Marketing and International Business Affairs.

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Catalin-Mihai Ficiuc — Marketing Director at Genius Nutrition® | Unifers