Cat Martin
VP of Commerce @StackCommerce
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WORK HISTORY
VP of Commerce @StackCommerce
Lead end-to-end commerce strategy for the StackSocial brand, with ownership across Category Strategy, Merchandising, Operations, Customer Service, CRM, and Partner Distribution. Responsible for driving profitable growth, improving the customer and merchant experience, and building the systems and team infrastructure that make scale sustainable.
EDUCATION
Academy at the Lakes
High School Diploma
BISC Herstmonceux Castle
B.Comm, International Marketing
Queen's University
Bachelor of Commerce (B.Comm), Marketing, International Business
SKILLS
ABOUT CAT MARTIN
I\'m the VP of Commerce at StackCommerce, where I lead the StackSocial brand across Category Strategy, Merchandising, Operations, Customer Service, CRM, and Partner Distribution. My team oversees a large-scale product catalog spanning thousands of SKUs across hundreds of merchant partners — and the full customer and merchant experience behind it.My work sits at the intersection of revenue growth and systems-building: creating the infrastructure, processes, and teams that make growth sustainable. Recent highlights include driving meaningful conversion rate improvements through a full site redesign, building an A/B testing program that\'s become a core part of how we make decisions, and developing a site monetization strategy that created a net-new margin stream from scratch.Before StackCommerce, I led pricing, promotions, and forecasting at SimpliSafe across a significant marketing spend business, managed a high-growth luxury furniture category at Wayfair\'s Perigold, and spent nearly a decade at TELUS building expertise across accessories, connected tech, and consumer mobility pricing.I\'m a player/coach who thrives in the details without losing sight of strategy. I care about building high-performing teams, running rigorous experiments, and finding growth levers others overlook. I\'m always open to connecting with operators, merchants, and builders working at the edge of e-commerce and media commerce.
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