Cat Martin

About Cat Martin

I\'m the VP of Commerce at StackCommerce, where I lead the StackSocial brand across Category Strategy, Merchandising, Operations, Customer Service, CRM, and Partner Distribution. My team oversees a large-scale product catalog spanning thousands of SKUs across hundreds of merchant partners — and the full customer and merchant experience behind it.My work sits at the intersection of revenue growth and systems-building: creating the infrastructure, processes, and teams that make growth sustainable. Recent highlights include driving meaningful conversion rate improvements through a full site redesign, building an A/B testing program that\'s become a core part of how we make decisions, and developing a site monetization strategy that created a net-new margin stream from scratch.Before StackCommerce, I led pricing, promotions, and forecasting at SimpliSafe across a significant marketing spend business, managed a high-growth luxury furniture category at Wayfair\'s Perigold, and spent nearly a decade at TELUS building expertise across accessories, connected tech, and consumer mobility pricing.I\'m a player/coach who thrives in the details without losing sight of strategy. I care about building high-performing teams, running rigorous experiments, and finding growth levers others overlook. I\'m always open to connecting with operators, merchants, and builders working at the edge of e-commerce and media commerce.

Experience

1. VP of Commerce

   StackCommerce

   Mar 2026 — Present

   Lead end-to-end commerce strategy for the StackSocial brand, with ownership across Category Strategy, Merchandising, Operations, Customer Service, CRM, and Partner Distribution. Responsible for driving profitable growth, improving the customer and merchant experience, and building the systems and team infrastructure that make scale sustainable.

Education

• Academy at the Lakes

  High School Diploma

  2004 — 2007

• BISC Herstmonceux Castle

  B.Comm, International Marketing

  2010 — 2010

• Queen's University

  Bachelor of Commerce (B.Comm), Marketing, International Business

  2007 — 2011

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Product Management
• Strategy
• Market Research
• Business Development
• Project Management
• Strategic Planning
• Business Analysis
• Telecommunications
• Competitive Analysis
• Team Leadership
• Business Strategy
• Product Marketing