Cat Zipfel

Innovation Lead @Shaw Trust

Driving innovation at the intersection of research, policy, and social value. I lead strategic R&D initiatives for the Shaw Trust Foundation, collaborating across Operations, Commercial, and external partners to identify priority issues, design user-led research, and develop high-performance innovation trials. My work informs grantmaking, investment, and service delivery models that are participant-focused, data-driven, and policy-aligned.Passionate about leveraging insights to shape impactful solutions, forge strategic partnerships, and embed social value into everything we do.