Cat Eagan
Executive Director of Brand and Marketing Strategy | Writer | Mentor
- Role
- Head of Brand and Creative Strategy at PayPal
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Cat Eagan
I\'m Cat. Like my name—short for Catherine—I help make ideas (like, 67%) simpler. Why? Because simpler is easier to communicate, and effective communication is the means to changing minds and behaviors.My passion, curiosity, and 20+ years of experience have made me a highly effective brand marketer, strategic thinker and creative leader. Specifically, I’m most effective at defining/implementing ownable and actionable brand strategies; and turning consumer insights into GTM strategies that work up and down the funnel.I LOVE building brands, teams, and better approaches to working together. I am sought after by executive-level counterparts for inspiration and partnership.I BELIEVE a well laid out brand strategy can transform a business by unifying and giving purpose to a company’s actions throughout the consumer journey/experience.I HAVE worked on all the acronyms—B2C, B2B, DTC—across a dozen industries; there aren\'t many KPIs I haven\'t effectively worked against, even problem solving to find new metrics when needed.
Experience
Head of Brand and Creative Strategy
Jan 2024 — Present
Education
The University of North Carolina at Chapel Hill
Journalism and Fine Art
The Glasgow School of Art
Photography
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