Carolina Astuya
Innovative Digital content strategist/ Audience engagement/ Social Media/ Growth Marketing/ Branded content/ Marketing Digital/ Emmy Award winning
- Role
- Social Media Strategist Univision Digital at Univision
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Carolina Astuya
Digital Content Strategist with ample experience in the creation of multiplatform contents and audience engagement. Strong drive to the knowledge of new audiences, their growth and engagement, through key actions that bring value to the brand and consumer. “The audience is my copilot” is my motto. Within my work experience, I was news editor for the entertainment section in the online outlet Terra and responsible for the creation of the first mobile contents of the company alongside the Spanish communications giant Movistar. I was part of the development and selection of new contents for the Video on Demand platform, one of the most innovative projects of VTR, the biggest cable company of Chile. I was also part of the team of the digital strategies of the company, where the main projects of the company could be maximized through digital actions, such as music shows (Lollapalooza Chile), television local shows (EMMY and Oscar) and sports events. Currently, I have been creating and working in the digital strategist in Social Media (Facebook, Instagram, Snapchat, Twitter and YouTube) for Univision news channel, winning several awards like ´Best Company Using Social Media For Latinos´ (Latism). I was the leader of the first two Chilean studies about the important relation between television and social media. Also, I formed part of the panel of experts convened by the Chilean government’s Audiovisual Development Fund and the National Council on Culture and Arts to evaluate grant proposals. Specialized in Social Media Trends and entertainment content: television, music, movies and pop culture. I’m speaker about Social Media Trends.
Experience
Social Media Strategist Univision Digital
Jun 2022 — Present · Miami, US
Education
Harvard Business School Online
Digital Marketing Strategy
2024 — 2024
Center for Documentary Studies at Duke University
Documentary Video Intensive
2019 — 2019
Pontificia Universidad Católica de Chile
Digital Asset Management and Development Masters
2008 — 2008
Universidad Mayor
Community Manager Masters
2011 — 2011
Columbia Business School
Business of Entertainment
2021 — 2021
City University of New York
Master of Arts - MA
2016 — 2016
Pontificia Universidad Católica de Chile
Bachelor of Arts - BA
1995 — 2000
Skills
- Inglés Como Lengua Extranjera
- Mercadotecnia
- Redes Sociales
- Relaciones Públicas
- Consultoría
- Multimedia
- Desarrollo De Contenidos
- Gestión De Contenidos
- Audiencias
- Publicidad En Internet
- Estrategia Digital
- Blogs
- Medios Digitales
- Televisión
- Comunicaciones De Marketing
- Marketing En Internet
- Marketing Digital
- Periodismo
- Periodismo Digital
- Español
- Comunicaciones De Medios Sociales
- Estrategia De Mercadotecnia
- Liderazgo De Equipos
- Mercadotecnia En Medios Sociales
- Inglés
- Edición
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