Cassander Wells
UPROXX STUDIOS | Content Creator | Veteran
- Role
- Social Media Manager at Uproxx
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
Experience
Social Media Manager
May 2024 — Present · Los Angeles, CA, US
Manage the social media account and brand direction for Lasso Nation, a country music tastemaker brand for the next generation of country music fan.• Create and share all content, field and respond to comments/messages, and schedule artist takeovers.• Work directly with major labels to strategize promotion of the label’s clients through our platform.• In just under two years, expanded Lasso Nation’s social media following to over on TikTok and over on Instagram, with 150 million organic views/reach to date.• Engage with the internal sales department to pitch and sign sponsorship deals with major brands, expanding Lasso Nation’s reach beyond the country music space.
Education
John Carroll University
Bachelor's degree
2011 — 2015
Aurora High School
High School Diploma
2007 — 2011
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