Helen Casson
Head of People @North Bay Group Ltd
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WORK HISTORY
Head of People @North Bay Group Ltd
Appointed as Head of People, reporting to the CEO, to establish and lead the People function across a growing multi-brand care group.Responsible for shaping and delivering the People strategy to support organisational growth, including expansion through acquisition. Leading the design of a scalable People operating model, strengthening core infrastructure across governance, systems and colleague experience.Driving alignment between people, performance and culture to enable sustainable growth, while maintaining high standards of care and operational delivery.
EDUCATION
The University of Huddersfield
MA, Human Resource Management
The University of Huddersfield
Post Graduate Diploma, CIPD
The University of Huddersfield
BA (Hons) 2:1, Business Studies
SKILLS
ABOUT HELEN CASSON
I am a senior People leader with over 20 years’ experience working in complex, regulated and purpose led organisations across health, housing, education and social care. I am most effective in organisations where the mission matters and People leadership must balance commercial reality with long term cultural strength. In practice this means: • Helping executive teams sharpen priorities and make clear trade offs • Clarifying accountability and decision ownership • Ensuring People strategy translates into consistent operational delivery • Providing constructive challenge while maintaining trust I operate at the point where People strategy and organisational performance meet, working with large national employers of up to 11,500 colleagues as well as smaller specialist organisations, adapting my approach to suit scale, maturity and context. I have led significant People transformation at scale, including: • Reducing turnover by 10 percentage points, saving £12.5m and strengthening workforce stability • Cutting sickness absence by 28,500 hours, saving £450k annually and reducing agency reliance • Designing and embedding Target Operating Models to improve clarity, capability and service consistency • Strengthening Employee Relations governance, increasing managerial confidence and reducing organisational risk I am a trusted partner to CEOs, Executive Directors and operational leaders. I combine strategic direction with operational delivery, ensuring People services are credible at senior level and effective in practice. Alongside performance and cost discipline, I care about the lived experience of work. Clear expectations, fair process and visible leadership create the conditions for sustainable performance and psychological safety. Outside work, I prioritise time outdoors, strength training and regular cold water swimming. These practices help me maintain resilience, perspective and steady energy in demanding environments.
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