Cassidy Johnston

WORK HISTORY

EDUCATION

ABOUT CASSIDY JOHNSTON

I\'m a first-generation rancher, advocate, speaker, and consultant who serves in the gap between the farm and the table. The agriculture industry can be difficult to navigate, so think of me as your proverbial agriculture tour guide and translator. By offering an insider’s view into the beef industry and agriculture in general, I make it easy to understand the nuances, challenges, and opportunities facing the industry today. To the agtech company or company wanting to work with farmers and ranchers, I add value by clarifying and communicating difficult, nuanced topics; providing an insider perspective to the industry to fast-track product development, communication, and network-building; and by honing your messaging and marketing approach so that it resonates with farmers and ranchers. To those outside of agriculture, I tell stories and provide data to simplify complex topics and forge a real connection to where food comes from-with the nuance and without the drama. To those within agriculture, I help you tell your stories better and amplify and connect your voices to people who need to hear them. At the end of the day, I\'m focused on connecting farmers and ranchers to the people who want or need to be connected to them, whatever form that might take. Outside of my work, I\'m a wife, a mother of three little boys, an avid reader, a lover of long walks and weird socks, and a French pastry fiend (which is difficult in rural America, alas.) To learn more, send me a message or head over to