Cassi Smeltzer
Social Media Manager & Design Specialist @The Ai Report
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WORK HISTORY
Social Media Manager & Design Specialist @The Ai Report
Glasgow, GB
Lead Social Media Strategy: Develop and execute strategies to boost brand awareness and engagement.• Content Creation & Design: Create engaging content, including graphics and videos, aligned with brand identity.• Performance Analysis: Track and optimize social media metrics for continuous improvement.• Trend Monitoring: Stay updated on industry trends to keep content fresh and relevant.• Community Engagement: Manage online community interactions and foster brand loyalty.
EDUCATION
Temple University
Bachelor of Arts - BA, Major: Advertising - Art Direction Minor: Tourism & Hospitality Management
University of Glasgow
Master of Science - MS, International Marketing
Lenape Technical School
High School, Advertising/ Digital Technology
ABOUT CASSI SMELTZER
I am passionate about creating professional quality content that inspires people to try something new, learn, and create their most precious memories.I have 5 years of Graphic Design, Digital Marketing and Social Media Managing experience as the Digital Marketing Officer at the University of Edinburgh, Creative Lead & Marketing Consultant at CITRS, and a Graphic Designer for the Valley Forge Tourism and Convention Board.I have a strong background in creative marketing, with a BA in Advertising with a concentration on Art Direction from Temple University and a MSc in International Strategic Marketing from the University of Glasgow. I also have multiple certifications in Adobe programs including; Photoshop, Indesign, Premiere Pro, and Illustrator, which I have been using to create professional quality content since 2014.
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