Cassie Balthrop Watkins
Sales Enablement Director @ Kantar
- Role
- Sales Enablement Director at Kantar
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Cassie Balthrop Watkins
Sales Enablement leader who helps sellers perform better in real customer conversations.I specialize in onboarding and everboarding, discovery and messaging frameworks, competitive enablement, and seller‑ready content that actually gets used. I’m known for a seller‑first approach rooted in clarity, storytelling, and behavior change.I’ve also led the integration of AI into sales workflows, building internal agents that support storytelling, RFP responses, and competitive positioning while reducing manual effort for sellers.Open to Sales Enablement roles where modern enablement, strong fundamentals, and real field impact matter.Outside of work, I enjoy spending time with my family, powerlifting, giving back to the #NashvilleStrong community, and relaxing with a good IPA.
Experience
Sales Enablement Director
Feb 2025 — Present
Leading the sales enablement function at Kantar Profiles, a division of Kantar, a leading market research company. Responsible for developing and implementing sales enablement strategies, creating impactful training programs, and providing sales teams with the tools and resources they need to succeed. Focused on driving revenue growth, improving sales productivity, and enhancing the customer experience.
Education
Middle Tennessee State University
Bachelor of Liberal Arts, English Language and Literature, General
2005 — 2009
Middle Tennessee State University
Master of Science (M.S.), English/Language Arts Teacher Education
2010 — 2014
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