Cassie Reed Brushwyler
Group Account Director - Social, Content & Influencers @INNOCEAN USA
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WORK HISTORY
Group Account Director - Social, Content & Influencers @INNOCEAN USA
Huntington Beach, CA, US
Lead social media, content and influencer marketing for Genesis Motors- Direct multi-channel social strategy across Instagram, TikTok, YouTube, Facebook and emerging platforms- Lead and mentor 20+ specialists with 5 direct reports across strategy, community management, influencer partnerships, and content production- Partner with media, analytics, and creative teams to deliver integrated social campaigns across paid, owned, and earned channels- Serve as senior strategic advisor to executive client stakeholders on social innovation, investment strategy and platform opportunities.
EDUCATION
Miami University
BS, Marketing with minor in Decision Sciences
SKILLS
ABOUT CASSIE REED BRUSHWYLER
Driving cultural connection through social-first storytellingI’m a creative and strategic marketing executive who thrives at the intersection of brand storytelling, advertising innovation, and operational excellence.Over the past 15+ years, I’ve built in-house social and content teams from the ground up for global brands like Hyundai and Genesis, led Super Bowl and Emmy-nominated campaigns, and partnered closely with platforms like Meta and TikTok to deliver data-driven, high-performing creative work.What sets me apart is my ability to bridge the big idea with operational clarity—leading creative teams with heart, aligning closely with executive stakeholders, and scaling systems that allow great ideas to shine across markets and formats. From managing multi-million-dollar budgets to implementing agile processes across teams, I bring a mix of vision, execution, and calm-in-the-chaos leadership.I’m energized by mission-driven companies, passionate creative teams, and opportunities to unlock brand growth through bold, human-centered ideas.Let’s make something incredible.
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