Cassie Pekar

About Cassie Pekar

Marketing professional with over 17 years of combined digital, traditional, social media and interactive marketing experience. I have a huge passion for R&D and I love analyzing data and building strong, yet innovative digital marketing plans. I believe that creative thinking, details, and personal relationships are what make great marketers. There are no bad ideas when it comes to digital marketing because in an ever changing environment, the possibilities are endless. I think humbly and collaboratively and would love nothing more than to contribute to the growth of a national brand where I can bring my big ideas to life!A few highlights of my work experience include- Significant Digital Marketing, Social Media, E-Commerce, and Multi/Omni-channel Marketing Experience - Strong Background in Content Marketing, Copywriting and Storytelling Across all Channels- Advanced Presentation and Client Communication Skills- Advanced understanding of SEO, AEO, Social Search, PPC, SMS, EMS and Gamification tactics/strategies using Klaviyo, Yotpo, Zeta, Moz, SEMRush, Ahrefs and more- Capable of providing Advanced Adobe, Google and Social Media Analytics- Advanced understanding of website development including UX, DX, Ai Integration, and D2C experience design — translating brand vision into high-performing, user-centered websites- A Proven Track Record of Generating Big Ideas that Result in Sales, Conversions, Maximum ROAS, Client Retention, LTV and Lead Generation. Please feel free to reach out to me through my contacts below for networking opportunities. Email: c••••••••@gmail.comPhone: 97••••••64Thanks!Cassie

Experience

1. Chief Marketing Officer, Art Director, Co-owner

   Gemlight Creative

   Dec 2024 — Present · Austin, TX, US

   Define and execute the company’s overall marketing and growth strategy, aligning brand, sales, and creative initiatives-Lead brand positioning and messaging for both Gemlight Creative and client partners across B2B and DTC channels- Oversee demand generation efforts including outbound, inbound, paid media, partnerships, and organic growth- Develop AI-forward visual strategies that blend professionally produced lifestyle imagery with scalable AI-enhanced content- Direct creative strategy for luxury photography, packaging design, web visuals, and campaign storytelling- Build and optimize client acquisition funnels, consultation pipelines, and CRM workflows- Establish pricing models, service tiers, and go-to-market offers for jewelry brands at different growth stages- Collaborate with founders, photographers, designers, and external partners to ensure brand consistency and performance- Analyze performance metrics to continuously optimize campaigns, positioning, and revenue outcomes

Education

• University of North Texas

  B.A., Arts and Sciences - Advertising; Marketing

  2004 — 2008

Skills

• Digital Media
• Youth Marketing
• Digital Marketing
• Analytics
• Business Strategy
• Online Advertising
• Blogging
• Strategy
• Copywriting
• Leadership
• Organizing
• Microsoft Office
• Google Analytics
• Media Planning
• Photoshop
• Problem Solving
• Crm
• Project Management
• Advertising
• SEO
• Online Marketing
• Excel
• Project Execution
• Project Delivery
• Integrated Marketing
• Research
• Retail
• Facebook Marketing
• Facebook
• Creative Direction
• Interactive Marketing
• Account Management
• Indesign
• Search Engine Optimization (SEO)
• Newsletters
• Social Media Marketing
• Copy Editing
• Marketing
• Powerpoint
• Microsoft Excel