Cassie Low Gato
Director of Communications & Creative Innovation @Happinest Brands
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WORK HISTORY
Director of Communications & Creative Innovation @Happinest Brands
Provide strategic leadership & direction to Creative Department across 5 home service franchise brands- Partner across departments to develop marketing collateral, sales materials, static and video content, and digital assets - Oversee relationships with external production and content agencies- Collaborate with paid media and digital teams on campaign strategy and execution plans- Own and execute the internal communications strategy to ensure clear, consistent, and engaging messaging to franchise owners across all brands- Develop and oversee franchise-facing campaigns, newsletters, program rollouts, and key touchpoints- Partner with operations, training, and brand strategy teams to align communication with business priorities & individual brand needs
EDUCATION
Pascack Hills High School
High School Degree
University of Connecticut School of Business
Bachelor of Science in Business Administration, Marketing and Spanish
SKILLS
ABOUT CASSIE LOW GATO
Over 15 years of progressive Marketing & Brand Management experience, with 5+ years specialized Grand Opening experience, 7 years in Beauty, and 4+ years in Franchise Models. Passion rooted in emerging and start up brands. Highly-organized, self-motivated, results-oriented individual with contagious optimism. Creates trusting, meaningful and long-lasting relationships.
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