Cassie Low Gato

About Cassie Low Gato

Over 15 years of progressive Marketing & Brand Management experience, with 5+ years specialized Grand Opening experience, 7 years in Beauty, and 4+ years in Franchise Models. Passion rooted in emerging and start up brands. Highly-organized, self-motivated, results-oriented individual with contagious optimism. Creates trusting, meaningful and long-lasting relationships.

Experience

1. Director of Communications & Creative Innovation

   Happinest Brands

   Sep 2025 — Present

   Provide strategic leadership & direction to Creative Department across 5 home service franchise brands- Partner across departments to develop marketing collateral, sales materials, static and video content, and digital assets - Oversee relationships with external production and content agencies- Collaborate with paid media and digital teams on campaign strategy and execution plans- Own and execute the internal communications strategy to ensure clear, consistent, and engaging messaging to franchise owners across all brands- Develop and oversee franchise-facing campaigns, newsletters, program rollouts, and key touchpoints- Partner with operations, training, and brand strategy teams to align communication with business priorities & individual brand needs

Education

• Pascack Hills High School

  High School Degree

  2001 — 2004

• University of Connecticut School of Business

  Bachelor of Science in Business Administration, Marketing and Spanish

  2004 — 2008

Skills

• Management
• Direct Mail
• Market Planning
• Digital Marketing
• Pinterest
• Facebook
• Planning
• Event Planning
• Coordinating Events
• Social Media Marketing
• Powerpoint
• Voice Acting
• Negotiation
• Cross-Functional Team Leadership
• Marketing Strategy
• Microsoft Word
• Integrated Marketing
• Voice Over
• Public Speaking
• Inventory Management
• Social Media
• Sales
• Merchandising
• Social Networking
• Merchandise Planning
• Project Management
• Advertising
• Promotions
• Word
• Email Marketing
• Outlook
• Retail
• Twitter
• Direct Marketing
• Marketing
• Editing
• Project Planning