Cassie Donnelly
Brand Manager | Brand Marketing | Marketing Strategy | Content Creator | Lead Generation | Digital Marketing | SEO | Team Management | Market Research | Thought Leadership | Budget Management
- Role
- Brand Manager at ECHO Incorporated
- Location
- DeKalb, IL, US
- LinkedIn followers
- 500 followers
About Cassie Donnelly
As a strategic and results-driven Marketing Manager with a rich history of success, I…
Experience
Brand Manager
Mar 2024 — Present · Lake Zurich, IL, US
Responsible for developing and executing annual brand strategies to drive growth and loyalty. Develop and execute campaigns across digital, experiential, and retail channels. Manage paid media, collaborate with agencies and internal stakeholders, and optimize digital presence.Execute new product launches while leveraging consumer insights for continuous improvement. Maintain marketing budget with data-driven decision making, and foster team environment to achieve shared goals.
Education
Northern Illinois University
BS, Marketing
1988 — 1990
Skills
- Product Marketing
- Product Management
- Team Building
- Key Account Management
- Marketing Management
- Account Management
- Competitive Analysis
- Strategic Planning
- Business Development
- Trade Shows
- Direct Sales
- Management
- Contract Negotiation
- Sales
- Leadership
- Sales Management
- Product Development
- Negotiation
- Retail
- Cross-Functional Team Leadership
- New Business Development
- Forecasting
- Sales Operations
- Pricing
- Channel Partners
- Advertising
- Merchandising
- Market Planning
- B2b
- P&L Management
- Marketing Strategy
- Product Launch
- Market Research
- Customer Service
- Sales Process
- Commercialization
- Marketing
- Packaging Design
- Retail Packaging
- Retail Sales
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