Cassie Kruemcke

About Cassie Kruemcke

Cassie Kruemcke, owner and designer of WirrWarr Wraps has over 27 years experience as a professional designer at some of the top agencies in her hometown of Fort Worth, Texas. Also an avid gift wrapper (thanks to her über talented mother) known for her distinct wrapping technique, she had long dreamed of marrying her love and expertise in design and printing with the retail side of gift wrapping. In 2020, she pivoted her career into expanding from in-person gift wrapping classes to her very own line of wrapping paper, wrapping accessories, and ongoing development of her wrapping empire. Cassie has a truly unique and bold sense of style that comes alive in all of her designs and one-of-a-kind wrapping techniques coined The WirrWarr Way. There isn’t a color or pattern she is afraid of, or willing to mix. Mastering the art of scale and coordination in interesting and delightful ways is her true gift. Before opening WirrWarr Wraps, Cassie was the Design Director at PAVLOV designing award winning work that runs the gamut from Big XII college football (TCU Athletics) to local premium meat markets (The Meat Board). Her work has been featured in prestigious trade publications such as PRINT and Communication Arts, and too many local press outlets to count. Her talent extends far beyond just advertising and gift wrapping. One of her previous workspace remodels captured so much media attention it was featured in Marie Claire magazine worldwide. Before PAVLOV, Cassie owned and operated mint ink, a successful design firm for more than five years. Prior to that, she worked at the Balcom Agency for more than eleven years. Before that she worked at Eisenberg and Associates in Dallas. A graduate of the University of Texas at Austin with a BFA in Graphic Design, Cassie is a third generation Longhorn and was a member of Kappa Alpha Theta. Cassie lives in Fort Worth with her husband, a TCU alumni, adjusting to a new empty nester lifestyle. Their daughter now attends The University of Mississippi, and they have added red & blue to their purple and orange fan base gear. In her \"spare\" time she hits the trails and runs miles upon miles with her closest friends. Specialties: Print and Surface Design, Product Development and Manufacturing, Design Direction, Branding, Identity Packages, Specialty Advertising

Experience

1. Owner and Chief Wrap Star

   Wirrwarr Wraps

   Oct 2020 — Present · Fort Worth, TX, US

   WirrWarr Wraps is a creative brand specializing in custom designed gift wrapping paper, wrapping kits and wrapping accessories. We believe in creating joy through the art of gift wrapping that is bold, funky, unique and insanely fun!

Education

• The University of Texas at Austin

  BFA

  1991 — 1996

Skills

• Design Direction
• Adobe Creative Suite
• Advertising
• Creative Direction
• Graphic Design
• Logos
• Corporate Identity
• Typography
• Brand Development