Cassie Kasmirski

Experience

1. Key Account Executive

   Kellogg Company

   Jun 2022 — Present

   1 Market Share in 3 of 5 categories out of all retailers in the country;#2 in remaining 2 categories • Lead the country in 2022 on Cheez-It cracker growth,+27.7%, by leveraging innovation and optimizing promotional strategies • Managed a $20M budget across 5 categories & over delivered by +$2.3M through buyer collaboration to increase Remote promotional frequency, drive merchandising, & execute +3 marketing programs • Gained distribution on +44 items across 5 categories, resulting in $2.5 incremental opportunity for Kellogg’s • Recognized as the #1 retailer for increasing the number of incremental displays and seasonal displays by +258% • Sold in Key Kellogg initiative of Cheez-It Leading the aisle to drive category growth by 5.5% in 2023 • Provided a best-in-class Cracker category review to drive productivity across brands which lead to a +7 increase in Kellogg’s facings • Sold in Key Kellogg initiative of Rice Krispies Treat vertical planogram placement to drive the brand’s growth by 14.4% & category by 4.8%

Education

• Venice High School

  High School Diploma

  2010 — 2014

• University of Florida - Warrington College of Business

  Marketing

  2014 — 2018