Cassandra Forbis
Digital Marketing Specialist | Paid Media, Email Automation, Content Strategy
- Role
- Digital Marketing Specialist at Tri Pointe Homes
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Specialist
Mar 2022 — Present · Raleigh, NC, US
Lead end-to-end digital marketing campaigns across Social, Search, Display, PMax, and Demand Gen, generating over 3.9M impressions and 350+ leads in 2024.• Implement targeted drip email campaigns, sending 182K+ emails in 2024 with a 60% open rate, driving consistent engagement and lead nurturing.• Conduct A/B testing on ad creative, email subject lines, and landing pages to improve engagement and conversion rates.• Oversee website content strategy, managing interactive tools, visuals, and collateral to enhance user experience and conversions.• Manage third-party listings (Zillow) to boost visibility, resulting in 159K+ views and 388 qualified leads in 2024.• Analyze performance metrics from email marketing and digital ad campaigns to refine targeting and improve ROI.• Conceptualize, design, and produce creative social media advertising content - including Instagram reels, short film videos, and carousel ads - to boost engagement and click-through rates• Collaborate with PR and creative teams to produce high-quality content, blog articles, and press releases that elevate brand reputation.
Education
University of North Carolina at Charlotte
Bachelor's degree, Marketing Innovation
2016 — 2020
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