Cassie English
Paid Search Specialist @Mckinney
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WORK HISTORY
Paid Search Specialist @Mckinney
Phoenix, AZ, US
EDUCATION
W. P. Carey School of Business – Arizona State University
Bachelor of Science - BS, Marketing (Digital and Integrated Marketing Communications; Writing, Rhetorics, and Literacies Minor
W. P. Carey School of Business – Arizona State University
Bachelor of Science - BS, Business Data Analytics
ABOUT CASSIE ENGLISH
I am a motivated and enthusiastic graduate of Arizona State University and Barrett, the Honors College with degrees in Business Data Analytics and Digital Marketing and a minor in Writing, Rhetorics, and Literacies. I currently work full-time as a Media Analyst, Search at Attention Arc in Phoenix, AZ. In this role, I conduct weekly maintenance checks across numerous clients\' Google Ads campaigns to ensure budgets remain on-track. I also work on copywriting for campaign structuring and conduct keyword research to inform strategy on new and existing client campaigns.I was extremely honored to have been selected as the recipient of the 2025 Outstanding Graduating Senior Award for Barrett, the Honors College. This award represented the culmination of personal, academic, and professional growth I experienced in my four years at ASU. Through summer internships, on-campus jobs, and countless leadership positions, I honed my skills in team communication, marketing strategy, and data-driven decision-making. The dynamic field of marketing analytics continually motivates me to expand my knowledge of new software and frameworks. Originally from Michigan, I enjoy spending my free time reading contemporary fiction, watching films (especially in the theater), traveling, hiking, and rock climbing.
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