Cassie Coccaro
Head of Communications @Thorn
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WORK HISTORY
Head of Communications @Thorn
Media Relations: Build and maintain relationships with key journalists at The New York Times, Wall Street Journal, Bloomberg, Washington Post, Wired, and more, particularly in the tech space.*Strategic Communications: Develop and implement comprehensive communication strategies, elevating Thorn’s thought leadership and media coverage year-over-year.*Rapid Response: Devise and execute crisis communication plans, ensuring message clarity and brand integrity during critical moments.*Content Creation: Craft compelling content including press releases, blogs, speeches, and responses to media inquiries.*Internal Communications: Keep the entire organization informed of critical news updates in our issue space, enhancing efficiency and effectiveness across teams.*Executive Counsel and Media Preparedness: Provide strategic counsel and training for speaking opportunities and appearances for key executives for media opportunities and at high-profile events.
EDUCATION
Hofstra University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT CASSIE COCCARO
I’m a communications leader who lives at the intersection of trust and safety…
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