Cassie Chance
Analytical marketer and storyteller facilitating change through dynamic, creative strategy and data analysis
- Role
- Associate Director of Marketing at Zoo New England
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Cassie Chance
People first. Things second.\" – Dr. Hank Flick I don’t just “do marketing;” I…
Experience
Associate Director of Marketing
Nov 2022 — Present · Boston, MA, US
I oversee marketing and advertising, as well as manage relationships with advertising vendors and agencies for the nonprofit trust that operates the Franklin Park Zoo in Boston and the Stone Zoo in Stoneham, MA. Role Highlights Include: Advertising efforts aided Zoo New England in drawing one million visitors for three consecutive fiscal years, and the \"Zoo What Makes You Happy\" campaign was honored with a bronze Telly Award in 2024. Analyzed available internal data to transform the organization\'s annual advertising budget, expanding to reach audience segments through streaming video and OTT/CTV, while managing current digital, television, and radio strategies. Implemented technology stack changes to more data-driven, interoperable platforms to drive revenue generation, gain audience insights, and improve internal operational efficiencies. One technology stack change resulted in a 703% increase in revenue through email marketing. Introduced data analysis into decision-making by providing updated daily figures towards monthly attendance and revenue projections, including a daily email to executive staff reporting progress toward key performance indicators.
Education
Harvard Business School Executive Education
Program Certificate
2025 — 2025
East Mississippi Community College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
2001 — 2003
Mississippi State University
Bachelor of Arts - BA, Communication, General
2003 — 2006
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