Cassie Broeckert
Content Design Leader | Driving Customer-Centric LLM & AI Experiences | Bridging Conversation Design with UX Strategy
- Role
- Principal Content Designer at Expedia Group
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Cassie Broeckert
I’m a content and conversation designer who’s spent 17+ years shaping digital experiences across web, mobile, chatbots, and voice. Most recently, I’ve been focused on creating standards for AI that make the experiences feel natural. Most would say my superpowers are simplifying complexity, designing for trust, coaching LLMs and fellow creatives, shaping systems, and crafting brand voices that actually connect.Highlights from the last few years- Unified 17 LLM-powered experiences into one cohesive, human-like Ads Agent using scalable AI design frameworks- Led the brand voice and messaging for Amazon Haul, a Gen Z–focused shopping experience- Created a retail content strategy that generated $77.5M in incremental sales and reduced returns by 3%- Trained and prompted LLMs to generate more accurate, user-friendly product content- Built an internal UX writing LLM to streamline and scale high-volume microcopy tasks.I’m now looking for my next role as a Content or Conversation Designer at a mission-driven company, especially in health, wellness, or AI for good. I\'m passionate about user psychology and excited to apply what I’ve learned toward more human-centered tools that make a real impact.
Experience
Principal Content Designer
Mar 2026 — Present · Austin, TX, US
Content frameworks and messaging systems for AI travel assistants
Education
University of Minnesota
Journalism, Advertising
2004 — 2008
Brainco
Copywriting
2009 — 2010
Skills
- User Experience
- Interactive Advertising
- Creative Concept Development
- Interactive Marketing
- Branding & Identity
- Digital Copywriting
- Concept Generation
- Creative Strategy
- Digital Marketing
- Social Media Advertising
- Product Naming
- Social Media Marketing
- Brand Development
- Campaigns
- Advertising
- Integrated Marketing
- Campaign Strategies
- Concept Development
- Copywriting
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