Cassie Barnes

About Cassie Barnes

I’m a strategic communications and content marketing leader with more than 15 years of…

Experience

1. Marketing Manager, Content, Creative Services, Performance Coatings Group

   Sherwin-Williams

   Mar 2023 — Present · Cleveland, OH, US

   Manage a team of content marketing specialists in the creation of copy that helps divisions hit marketing and sales goals • Drive the identification and implementation of best practices to enhance quality and efficiency• Apply division insights to creative and strategic recommendations in support of product launches, marketing campaigns and general sales materials• Contribute to global marketing and communication efforts through the creation of engaging, informative messaging across platforms (e.g, print ads, social, web, media)• Focus on high-quality content support across divisions - successfully increased content requests by 73% and campaign requests by 79% in less than two years• Showcase Content team’s capabilities to bring in new division work traditionally managed by outside agencies, resulting in cost savings for the company • Manage press releases for PCG to ensure brand consistency• Partner with divisions to support their Sales Meeting plans, including theming, talking points, videos and run-of-show documentation• Manage vendor and agency relationships on behalf of divisions for Sales Meeting• Collaborate with PCG marketing communications manager and senior director on Sales Meeting executive communications and inclusion, diversity and equity content• Serve as the Sales Meeting communications lead, including preparation of communications strategy• Coordinate across the enterprise in support of initiatives like the Marketing Excellence Summit

Education

• Avon Lake High School

  Honors

• Miami University

  BA

Skills

• Editing
• Nonprofits
• Public Speaking
• Non-Profits
• Public Relations
• Organization
• Media Relations
• Strategic Planning
• Newsletters
• Event Planning
• Copywriting
• Social Media
• Marketing
• Adobe Creative Suite
• Research
• Spanish
• Press Releases
• Microsoft Office
• Fundraising
• Marketing Communications