Cassie Shankman

About Cassie Shankman

Cassie (aka DJ Cassandra) is an Austin-based artist: DJ, composer/producer, pianist…

Experience

1. Co-founder and User Development & Engagement Lead

   Picardy Learning

   Aug 2013 — Present · Austin, TX, US

   Lead research into product and development. Implement and engage users and marketing needs-Manage and Editor-in-Chief of Picardy\'s \"All Things Picardy\" publication on Medium-Co-develop overall product design/image, and manage marketing and brand presence-Manage Digital Media Marketing and PR/Social Media Interns’ roles and responsibilities-Build strategy, manage, and execute PR and marketing strategy (social media, press, blog/reference page)-Develop and execute market/customer development process. Product research – familiarity with product, design, pedagogy, approach and build. Contribute ideas to design and UX-Test business model plan and value propositions-Give product demos at top music education conferences such as AMSSMT, TMEA, SWSME, SMT-Work solely in Google drive, Slack, and JIRA for project management

Education

• Berklee College of Music

  Studio Specialist Certificate

  2011 — 2012

• Sylvia Young Theatre School, London, England

  Drama, Improvisation, and Film Acting

  2001 — 2004

• The University of Texas at Austin

  Bachelor's Degree

  2010 — 2013

Skills

• Fundraising
• Music Theory
• Public
• Research
• Pro Tools
• Logic Pro
• Music Production
• Arts Administration
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Music Composition
• Music
• Composition
• Email Marketing
• Silverpop
• Jazz Piano
• Chamber Music
• Performing Arts
• Film
• Digital Media Marketing
• Orchestration
• Customer Service
• Classical
• Microsoft Office
• Marketing
• Piano