Cassie Forshaw
European Marketing Director @Merlin Entertainments
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WORK HISTORY
European Marketing Director @Merlin Entertainments
As European Marketing Director for Merlin Entertainments plc, I’m responsible for creating and implementing marketing strategies for 47 attractions across 11 countries*, whilst at the same time building brand equity for 5 global brands (SEA LIFE, Madame Tussauds, The Dungeons, LEGOLAND Discovery Centres and Little Big City) with the sole purpose of developing compelling product and key ‘reasons to visit’ in order to generate consideration and drive conversion amongst our core target audiences, influencing them to select our attractions through insight driven communications strategies, maximising yield through the purchasing journey coupled with strong anti-competitor plans to increase market share.*UK, Ireland, Germany, Austria, France, Holland, Finland, Belgium, Turkey, Spain, Portugal.
EDUCATION
West Cheshire College
HND Business & Finance
Chartered Institue of Marketing
CIM Post Graduate in Marketing
SKILLS
ABOUT CASSIE FORSHAW
A senior marketing professional with 20 years’ experience gained within the leisure…
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