Cassandra Bell

About Cassandra Bell

Experienced in leading marketing technology and operations, I excel in optimizing customer experience and driving strategic initiatives. With over 20 years of experience, I have a proven track record of implementing innovative solutions to enhance operational efficiency. Skilled in integrating AI technology, defining product vision, and leading cross-functional teams, I am passionate about delivering best-in-class customer experiences in marketing, eCommerce, project management, and customer analytics. Adept at establishing and updating project plans, managing deviations, and driving ongoing enhancements, I am a passionate customer advocate with a focus on fostering relationships among shared services, technical, and business parties to create successful products. My fanaticism for organization enables me to excel in fast-paced, multitasking environments, prioritize effectively, and accomplish objectives with creativity and enthusiasm.

Experience

1. Marketing Technology & Operations Program Manager

   Kroger

   Mar 2021 — Present · Cincinnati, OH, US

   Spearhead MarTech product design and roadmap development, collaborating with key stakeholders to launch new features aligned with Marketing OKRs.• Manage program-level decomposition of work across multiple teams, ensuring efficient project execution and scope management.• Lead the implementation and management of Persado\'s AI-driven messaging platform, driving personalized customer communication at scale.• Develop and integrate AI-based voiceover technology for radio spots, resulting in cost savings and improved production quality.• Oversee the Adobe Workfront \"Center of Excellence,\" managing organizational governance and workflow automation.• Successfully launched multiple AI integrations across the customer journey, enhancing personalization and operational efficiency.manage deviations from plan and project parameters.Key Achievements:2024 Adobe Experience Maker Awards Finalist. These global awards celebrate visionary leaders who’ve defined the future of customer experience. Setting bold new standards in delivering personalization at scale, redefining customer experiences and paving the way for future innovations. The Conductor award specifically recognizes the company optimizing their content creation and delivery workflows to accelerate time to market using Adobe Experience Cloud applications.

Education

• Medallia Institute

  Customer Experience Management Certification

  2017

• Miami University

  Bachelor of Science - BS, Marketing

  1997 — 2001

• Miami University

  Bachelor of Science - BS, Management Information Systems

  1997 — 2001

Skills

• Strategy
• E-Commerce
• Client Services
• Marketing
• Marketing Management
• Business Analysis
• Program Management
• Cross-Functional Team Leadership
• Process Improvement
• Microsoft Office
• Organizational Leadership & Training
• Budgeting
• Digital Marketing
• Customer Service
• Advertising
• Problem Solving
• Management
• Product Development
• Strategy Development
• Database Admin
• Written & Oral Communications
• Budgets
• Database Management
• Project Management
• Business Process Improvement
• Crm
• Customer Relationship Management (Crm)
• Ms Project
• Client Service