Cassie Arbogast
Driving brand strategy with GTM and loyalty marketing expertise. Open to new opportunities
- Role
- Consultant at Curewise, Inc
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Cassie Arbogast
Experienced strategic marketing leader at driving growth for global giants like Samsung, Wyndham, and T-Mobile. I specialize in turning complex business challenges into compelling market solutions. My career has been defined by a unique ability to bridge the gap between high-level brand architecture and granular execution, managing budgets exceeding $30 million while building high-performing teams from the ground up. Why Partner With Me?I don’t just manage brands; I transform them. From launching nationwide, app-based loyalty platforms with 10M+ downloads to reducing operating costs by 20% through AI adoption, I focus on delivering optimal ROI through a blend of storytelling, data-driven insights, and strategic \"North Star\" leadership.Core Strengths & Expertise:Strategic GTM Execution: Proven track record in defining value propositions that resonate across both B2B and B2C sectors.Brand & Product Transformation: Led full rebrands that significantly increased awareness and spearheaded partnerships with iconic brands like Juicy Couture and the Sundance Film Festival.Operational Excellence: Expert at navigating complex agency ecosystems and streamlining internal processes to drive sustainable, scalable growth.Customer-Centric Growth: Developed CRM and engagement strategies that have motivated over 16M consumers to engage and act.Whether it\'s positioning a startup for success or revitalizing a global powerhouse, I thrive on the \"big picture\" and the moving parts required to deliver needle-moving integrated campaigns
Experience
Consultant
Feb 2026 — Present
B2C SaaS startup, defining how the world leverages AI to navigate cancer. Responsible for brand architecture & strategy Building GTM content for company owned channels
Education
Bowling Green State University
Bachelors of Science and Technology, Marketing Communications
1995 — 2001
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