Trevor Cassidy

About Trevor Cassidy

Strategic and results-driven marketing and creative leader with 15+ years of experience…

Experience

1. Assistant Creative Services Director, Wesh 2

   Hearst Television

   Jul 2015 — Present

   Manage and maintain brand identity, marketing, and promotion for all WESH 2 platforms including on-air, digital, and year-round outside media campaigns. Plan, budget, oversee, and execute in-studio and on-location production shoots for WESH 2 and external commercial clients. Lead a team of creative professionals including producers, artists, and support staff. Conceptualize and implement brand image, targeted special reports, and topical promotion strategies targeting key objectives derived from audience research to grow ratings. Write, produce, direct, shoot and edit promotion for all platforms including broadcast and digital. Transform station marketing on social media by coordinating with digital teams to maximize reach and impressions. Collaborate on corporate Hearst projects including graphics and music package updates.

Education

• Loyola University New Orleans

  BA, Communications, Advertising, Broadcasting, Business Admin

  2006 — 2010

Skills

• Logo Design
• Video Production
• Teamwork
• Project Management
• Community Involvement
• Broadcast
• Video Editing
• Illustrator
• Animation
• Motion Graphics
• Multimedia Project Management
• Creative Direction
• Advertising
• Producing
• Editing
• Video
• Multimedia
• Marketing
• Layout
• Public Relations
• Leadership
• Research
• Digital Media
• Videography
• Social Networking
• Avid
• Powerpoint
• Social Media
• Problem Solving
• Adobe Creative Suite
• Writing
• Social Media Marketing
• Event Management
• Premiere
• Television
• Photoshop
• Mac
• Team Leadership
• Broadcast Television
• Management