Cassidy Scala
Associate Vice President at Fahlgren Mortine
- Role
- Associate Vice President at Fahlgren Mortine
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Cassidy Scala
With nearly 15 years of public relations/public affairs agency experience, I\'m always looking for – or telling – a story. I have a talent for crafting and executing integrated communication strategies that impact awareness, attitudes, and actions. My background includes working with federal and state agencies as well as Fortune 15, nonprofit, and trade association clients within the agriculture, biotech, education, banking/finance, health IT, insurance, legal, medical device, pharmaceutical, and technology industries. Driving advocacy, B2B, B2C, and consumer education campaigns from the local to the global level, I have given a voice to issues that matter like chronic diseases, Internet of Things security and privacy, prescription drug pricing and shortages, investment fraud, mental and behavioral health, student loan debt, and opioid abuse. I manage and execute media relations campaigns that address various communication challenges – advancing an issue, garnering publicity, managing negative press, and negotiating crowded messaging environments. I have placed clients in outlets such as AP, Forbes, the New York Times, Reuters, USA Today, and the Wall Street Journal. With experience working with academics, agronomists, physicians, researchers, and scientists, I\'m adept at translating complex issues, data, and research into clear, compelling content.
Experience
Associate Vice President
Oct 2021 — Present
Education
Miami University
B.A, Strategic Communication and Political Science
2005 — 2009
Emerson College
M.A., Communication Management
2010 — 2011
Skills
- Digital Media
- Global Media Relations
- Message Development
- Public Relations
- Internal Communications
- Media Relations
- Issue Management
- Event Management
- Crisis Communications
- Third-Party Engagement
- Media Training
- Editing
- Influencer Analysis and Outreach
- Event Planning
- Executive Visibility
- Strategic Communications
- Stakeholder Engagement
- Reputation Management
- Corporate Communications
- Writing
- Messaging
- Reporting and Measurement
- Social Media
- Thought Leadership
- Influencer Marketing
- Advocacy
- Public Affairs
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