Cassidy S.

About Cassidy S.

I\'m a brand strategist and creative leader based in Seattle who has spent the last decade helping organizations figure out who they are and show up that way. Sometimes it\'s through a full rebrand or a storytelling system that gives a brand its direction. Sometimes it\'s through a multi-channel campaign, a presentation deck, or directing a brand video that brings it all to life. Sometimes it\'s by designing product packaging, a website, an annual report, or a long-form publication that makes complex information feel accessible. But it always starts in the same place: getting to the core of what a brand is actually about and building everything else from there. I bring both strategic thinking and creative execution to that work. My background in psychology and neuroscience shapes how I think about why certain stories stick and why some brands feel coherent and others don\'t. I\'m currently open to speaking, consulting, and senior leadership opportunities in brand strategy, creative direction, design, and organizational communications. Let\'s connect here on LinkedIn.

Experience

1. Founder

   Cs Foundry

   Jan 2010 — Present · Seattle, WA, US

   Partnering with organizations on strategic transformation and narrative development to build organizational effectiveness.– Facilitate workshops on storytelling, narrative identity, and the neuroscience of language for leaders and teams– Lead brand strategy and organizational development initiatives including competitive positioning, messaging frameworks, and strategic planning– Design websites and digital platforms, campaign materials, and brand collateral

Education

• King's College London

  Master of Science - MS, Psychology & Neuroscience of Mental Health

• Pensacola State College

  Associate's Degree, Graphic Design

  2010 — 2013

• Washington State University

  Bachelor of Business Administration - BBA, Marketing

  2019 — 2022

• Pensacola State College

  Associate's Degree, Photography

  2010 — 2013

Skills

• Color Correction
• Social Media Marketing
• Photographic Printing
• Color Theory
• Digital Photography
• Highly Detail Oriented
• Photoshop
• Digital Marketing
• Indesign
• Graphic Design
• Branding & Identity
• Mac
• Organization
• Photography
• Logo Design
• Open Office
• Darkroom
• Dreamweaver
• Illustrator
• Creative Problem Solving
• Management
• Typography
• Leadership
• Web Design
• Mac Os
• Vector Illustration
• Digital Printing
• Commercial Photography
• Adobe Creative Suite
• Microsoft Office