Frank Cassidy

About Frank Cassidy

Thanks for reading. I\'m a performance-driven, award-winning, and process-focused Integrated Marketing Management Professional, showcasing comprehensive branding and marketing, supporting Fortune 500 organizations, such as Ford, Levi\'s, Coca-Cola, Wisk, NCAA, and several CPG brands. I managed high-volume deliverables with hundreds of products on a yearly basis while addressing and resolving complex project challenges with excellence. Also, I offer significant transferable experience in orchestrating and optimizing comprehensive digital marketing strategies for industry-leading brands within consumer-packaged goods (CPG) industry. I earned a reputation for leading full in-store merchandising development process using POP promotional displays and packaging for CPG products with $15M+ sales volume. I promote brand growth, exposure, and awareness across the target market via holistic digital marketing strategies to maximize revenue growth and profitability on a yearly basis. As a end-to-end driver, I lead marketing-focused projects and initiatives while utilizing prioritization, multitasking, and time management capabilities to produce deliverables on time, under budget, and in alignment with requirements. I cultivate and optimize digital marketing activation plans, involving devising top-tier digital assets for e-commerce media campaigns while driving business growth on a yearly basis. I leverage technology to improve systems, generate continuous process improvements, streamline operations, and produce cost optimization while maximizing organization-wide efficiency, effectiveness, and productivity.

Experience

1. Artwork Specialist

   Haleon

   Jan 2019 — Present · Warren, NJ, US

   PROJECT MANAGEMENT | HEALTHCARE PRODUCT DESIGN | PACKAGING & LABELINGBRAND DEVELOPMENT | RISK MITIGATION | REGULATORY COMPLIANCE | QUALITY ASSURANCEPRODUCTION SCHEDULE MANAGEMENT | NEW PRODUCT DEVELOPMENT• Assume a multifaceted project management role, creating high-quality artwork for healthcare products while ensuring alignment with brand guidelines, policies, and protocols.• Won multiple global awards based on marketing strategy contributions, involving consumer packaged goods, graphic design, and product launches while supporting Fortune 500 brands and products.• Serve as a liaison, conduit, and main point of contact between artists and senior management, involving marketing initiatives, product promotions, and brand development across North America.• Coordinate with internal partners, tracking art approvals via a proprietary digital management system to reduce production timeline.

Education

• Seton Hall University

  Bachelor of Arts (B.A.)