Cassidy Splawn
Buyer/Category Manager at SpartanNash | Strategic Retail Merchandising Expert
- Role
- Associate Category Manager at SpartanNash
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
Experience
Associate Category Manager
Jun 2025 — Present · Grand Rapids, MI, US
Responsible for sales and profits for General Merchandise-Develop comprehensive category business plans consistent with overall goals and strategies for General Merchandise including tactics in the areas of assortment, pricing, promotion, shelf placement and coordination with cross-functional teams-Continually monitor and assess performance versus budgeted objectives for category sales and fair share trends using A.C. Nielsen reports, scorecards and profit and loss statements-Establish and maintain relationships with vendor partners to facilitate effective category management to increase sales and profits, lower product costs, maximize trade funds and optimize partnership-Develop private label categories in keeping with overall company goals of achieving \"best in class\" ratings through packaging, innovation and strategic positioning-Maintain current knowledge of industry trends and best category management practices; make recommendations to improve current programs and processes.
Education
DeWitt High School
High School
2010 — 2014
Hillsdale College
Economics
2014 — 2018
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