Cassidy Rowland
Social Media Manager @Öpınıonated
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WORK HISTORY
Social Media Manager @Öpınıonated
Portland, OR, US
Develop and execute multi-platform social media strategy/briefs for Panda Express to supportcampaign launches and Brand films for both paid and organic content- Lead cross-functional teams to deliver assets that meet client goals and platform best practices.Guide creative direction to align with audience insights and trends- Own content data /analytics reporting and uncover trends and sentiment shifts via competitiveanalysis and social listening- Manage both inbound and outbound community management, identifying engagementopportunities and leading creator outreach. Source ownable UGC that aligns with the brand\'svoice and values.
EDUCATION
University of Oregon
Bachelor's degree, Advertising
ABOUT CASSIDY ROWLAND
Innovative media platform expert with experience in building relationships between a…
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