Cassidy George

About Cassidy George

Creative and hardworking marketing professional with 7+ years in social media management…

Experience

1. Senior Marketing Manager

   Cypress Avenue

   Nov 2019 — Present · Bakersfield, CA, US

   Demonstrated knack for building and maintaining strong relationships with clients, creative and strategic thinking, writing across platforms and emerging media. Spearheaded content creation, calendars and post cadence, video production, and project coordination with members of digital & creative teams to help clients reach their digital marketing goals. Showed strong account and client management, and business acumen skills. • Built and directed a robust 7-member marketing team, enhancing team productivity and operational efficiency. • Oversaw the creation and execution of social media campaigns for 8 clients significantly increasing audiences and engagement across multiple platforms.• Conducted social media governance training for employees, ensuring compliance and effective use of platforms. • Led content production efforts, creating impactful multimedia assets including videos, graphics, and photography.• Wrote and edited press releases, e-newsletters, key messaging, scripts, storyboards, and website copy.• Utilize data-driven insights via Hootsuite to optimize campaign and video strategies and improve overall social performance.• Developed client websites on Squarespace, WordPress, Divi, and HubSpot including written copy and multimedia assets to ensure cohesive branding and friendly user ability.