Cassiane Berghahn
User Acquisition Manager @Mistplay
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WORK HISTORY
User Acquisition Manager @Mistplay
Lead scalable growth initiatives across Moloco, AppLovin, Liftoff, TikTok, and other mobile ad networks Manage multimillion-dollar budgets across Android and iOS campaigns Build and operationalize structured creative testing frameworks to improve ROAS and scale performanceExecute DMA-based incrementality testing in partnership with Haus to quantify true liftPartner with Product, Data, and Creative teams to align roadmap, experimentation, and growth strategy Drive performance for Mistplay and CashQuest through full-funnel UA optimizationOwn weekly strategic syncs with media partners, unlocking new betas, premium inventory, and incremental scaling leversServe as Geo Owner for Australia, overseeing performance, budget allocation, and growth strategyPrimary point of contact for AppsFlyer (MMP), driving adoption of Protect360 validation rules and AI creative analytics
EDUCATION
British Columbia Institute of Technology
Diploma, Marketing Management
Federal University of Rio Grande do Sul
Bachelor's of science, Business Administration and Management, General
RED Academy
Certificate, Digital Communication and Media/Multimedia
ABOUT CASSIANE BERGHAHN
Performance marketing professional with 5+ years of experience managing $50M+ in paid media across mobile app ecosystems. I drive growth through data, experimentation, and cross-functional collaboration.
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