Cassiana Canale

About Cassiana Canale

For over 18 years, I’ve led high-impact digital marketing initiatives that not only perform but transform. From converting browsers into buyers to scaling multimillion-dollar budgets into measurable, bottom-line growth, I build marketing ecosystems that deliver results under pressure and at scale.Across industries—from luxury Caribbean resorts to U.S. healthcare leaders—I’ve partnered with top-tier B2B and B2C brands in hospitality, tourism, insurance, and consumer goods to develop purpose-driven strategies that align with business goals and exceed performance benchmarks.Core Expertise:Translating complex business objectives into high-converting, full-funnel strategiesLeading cross-functional, global teams across cultures and time zonesDesigning data-driven omnichannel plans that maximize ROIBlending analytics with creative storytelling to drive loyalty—not just clicksDriving market expansion and revenue growth across international marketsProven Global Impact:I’ve successfully driven double-digit revenue growth, launched new markets, and consistently surpassed KPIs across the U.S, U.K, EU, Canada, Mexico, LATAM, and the Caribbean. Whether overseeing multimillion-dollar digital campaigns, managing enterprise website launches, or aligning cross-functional teams, I bring a strategy-first, execution-focused mindset, with commercial outcomes to match.I believe:Data drives decisions, but storytelling drives connectionExecution is everything—strategy only matters if it’s implemented wellClients want outcomes, not deliverablesDigital leader who blends creativity with commercial acumen and thrives at the intersection of innovation, strategy, and execution. Based in Miami | Fluent in English, Spanish & Portuguese | Global perspective, local insight

Experience

1. Senior Key Account Director

   Figment Design, Inc

   Nov 2024 — Present · Miramar, FL, US

   Trusted advisor | Business leadership + creative ambition | Integrated work & cross-functional teams | Client growth & stewardship | People leadership & mentoring. Led client account management efforts, focusing on strengthening existing partnerships and driving growth by uncovering new market opportunities throughout the Caribbean region. Growth and innovation-driven approach to Hospitality and Tourism planning, backed by extensive experience. Global Digital Marketing expertise, including integrated marketing and strategic planning, with a proven track record of boosting guest satisfaction, revenue growth, and brand loyalty. Skilled at building strong client relationships, managing accounts, collaborating with cross-functional teams, and driving operational efficiency.Main Clients:Harbor Club St. Lucia, Curio Collection by HiltonSonesta Hotels & Resorts St Marteen Maho Beach Resorts, Ocean Point ResortWyndham Grand Barbados Sam Lords Castle All-Inclusive ResortGrace Bay Resorts Turks & Caicos Resort Caribbean Luxury Hotel | Grace Bay ClubCoconut Bay Beach Resort & Spa | St. Lucia

Education

• ESPM Escola Superior de Propaganda e Marketing

  Master of Science in Integrated Marketing Communication, Marketing/Marketing Management, General

  2001 — 2002

• Universidade Metodista de São Paulo

  B.A in Advertising and Marketing, Advertising

  1997 — 2000

Skills

• Crm
• Copywriting
• Digital Photography
• Online Marketing
• SEO
• Smo
• Internet Strategy
• Landing Page Optimization
• Link Building
• Mobile Marketing
• Blogger
• Marketing Communications
• Wordpress
• Content Marketing
• E-Mail Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Ppc
• Social Media
• Marketing Strategy
• Digital Marketing
• Strategic Planning
• Advertising
• Organic Search
• E-Commerce
• Interactive Advertising
• Email Marketing
• Media Monitoring
• Social Networking
• Social Media Marketing
• B2b
• Creative Strategy
• Google Adwords
• Online Advertising
• Digital Strategy
• Google Analytics
• Media Planning
• Competitive Analysis
• B2c Marketing