Veronica C.
Global Commercial Strategist | Builder of Multi-Market Revenue Ecosystems | Partnerships, Market Expansion & Cross-Cultural Growth Leadership | Expedia, Skyscanner, DoorDash Alumna
- Role
- International Commercial Director-inclusive Collection at Hyatt
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Veronica C.
Global commercial strategist and bilingual Spanish speaker with extensive experience driving market strategy, partnership development, and revenue growth across several regions including Latin America, Europe, and the Caribbean. Proven track record of building scalable commercial ecosystems, leading cross-regional strategy, and managing multicultural teams and stakeholders. Strengths include agility, strategic planning, business development, cross-functional collaboration, global market expansion, and creative problem-solving.
Experience
International Commercial Director-inclusive Collection
Apr 2022 — Present · Miami-Fort Lauderdale, FL, US
Hyatt is a global hospitality company with more than 1,300 hotels and all-inclusive resorts across 76 countries, spanning luxury, lifestyle, and leisure brands. Drive multi-region commercial strategy across Latin America, Europe and the Caribbean, aligning revenue, distribution and partner ecosystems. Build and optimize multi-channel revenue systems that improve efficiency and strengthen global partner performance. Lead teams managing key international accounts and operators, driving 13% YOY growth across top partners & customers. Develop go-to-market strategies for major openings and cross-regional brand initiatives. Identify and activate new revenue opportunities using data, cultural insight, and regional trends-contributing to $40M+ in incremental revenue. Strong market performance includes +49% YOY revenue and+57% YOY room-night growth across priority Latin American markets expanding share with a targeted distribution strategy. Improved overall channel mix efficiency while reducing cost of distribution and increasing conversion. Support organizational transformation by leading outsourced services into a new in-house team build out, remotely and across multiple markets. Consistently earned 100% team satisfaction scores in leadership effectiveness surveys, significantly outperforming benchmark averages.
Education
Florida Atlantic University
Certificate, Hospitality & Tourism Management
FIT- SUNY State University of New York
Bachelor's degree
Skills
- Partnership Marketing
- Travel Technology
- Advertising
- Leisure
- Strategic Planning
- Tourism Management
- Direct Marketing
- Market Research
- Competitive Analysis
- Contract Negotiation
- Hospitality Industry
- Online Marketing
- Product Marketing
- Vacation
- Online Travel
- Hotel Booking
- Social Media
- Travel Management
- B2b Marketing
- Negotiation
- Marketing Management
- Email Marketing
- Sales Management
- Business Strategy
- Leadership
- Social Media Marketing
- Business Development
- Digital Marketing
- Hospitality
- Hotels
- Market Planning
- Strategy
- E-Commerce
- Resorts
- Account Management
- Marketing
- Destination Marketing
- Marketing Communications
- Sales
- Consumer Marketing
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