Cassandra Wit

About Cassandra Wit

Entrepreneurial, transformative, and hands-on Executive Operations Leader now serving as a consultant with expertise in the best-in-class delivery of Tech-enabled solutions for emerging and enterprise companies. Through Steadfast Media, I provide specialized consulting that turns operational challenges into growth opportunities across various industries including SaaS, mortgage, temporary staffing, boutique fitness, private education, and government sectors.Known for designing and executing processes and systems that scale elegantly and effectively, unlocking a company\'s ability to grow volume ever more efficiently and cost-effectively. I focus on \"working smarter, not harder\" through process engineering, retention strategies, and enhanced user experiences. I have a measurable track record for creating consistent and valued customer experiences through strong leadership, disciplined methodologies, and metrics-focused approaches. Drives business growth and expands highly effective working relationships with external and internal stakeholders while setting galvanizing examples of accountability, collaboration, and transparency.Areas of expertise:> Operations Excellence: Capacity optimization, process engineering, retention strategy, efficiency improvement> HubSpot CRM: Implementation, integration with key business systems, pipeline optimization, automation> Product Management: Requirements gathering, feature prioritization, cross-functional leadership> Project Management: Resource optimization, milestone tracking, risk mitigation, timeline managementTECHNOLOGY PROFICIENCIES:Asana • Atlassian • HubSpot • Jira • Figma • Slack • Zapier • Loveable • Microsoft Office Suite • Google Workspace • Qualia • Salesforce • Zendesk • ZohoCOMPETENCIES:Executive Leadership • Strategic Planning • P&L Management • Rapid Growth Scaling • Deep SaaS Business Model Experience • Startup Experience • People Management • Automation • Budgeting • Contract Negotiation • Cross-functional Collaboration • Data Analysis • Executive Presence • Excellent Verbal & Written Communication Skills • AI Enthusiast • Financial Analysis • Forecasting • KPI Monitoring • Leadership Development • M&A Integration • Operations Management • Optimization • Process Improvement • Process Mapping • Product Management • Project Management • Regulatory Compliance • Risk Management • Salesforce CRM • Strategic Partnerships • Technology Integration • Value Capture • Workflow Optimization

Experience

1. Head of Operations Lead Operations Consultant

   Steadfast Media - Consulting

   May 2024 — Present

   Executive Consultant at Steadfast MediaI deliver transformative consulting services across diverse industries including title, mortgage, IT technology, custom product design, SaaS, staffing, and boutique fitness: • Operational Excellence: Business scaling, capacity optimization, process engineering, efficiency improvements • HubSpot CRM Solutions: Implementation, customization, pipeline optimization, client retention strategies • Product Management: Requirements gathering, cross-functional leadership, custom product design • Project Management: Milestone tracking, resource optimization, risk management • Title and Mortgage Industry: Operational workflows, compliance management, process optimization • IT Technology: System integration, technology stack optimization, digital transformation, AI • Boutique Fitness Industry: Program design, membership strategies, operational efficiencyMy industry expertise continues to expand as I pursue new challenges. I welcome conversations with leaders from all sectors seeking operational transformation, capacity optimization, and sustainable growth.Core Competencies:Business Scaling & Growth • Capacity Optimization • Retention Strategy • Client Experience Enhancement • CRM Implementation • Operational Efficiency • Process Improvement • Cross-functional Leadership • Technology Integration • Data-driven Decision Making • SaaS Business Models • Executive Communications • Change Management

Education

• University of Kentucky

  BS | Bachelor of Science , Integrated Strategic Communications | Minor in Business Administration

Skills

• New Media Strategy
• Online Advertising
• Google Adwords
• Data Analysis
• Client Services
• Internet Marketing
• Customer Retention
• Salesforce.com
• Media Buying
• Ppc
• Google Analytics
• Media Planning
• Digital Media
• Account Management
• Retargeting
• Pay Per Click (Ppc)
• Social Media
• Organizing
• Advertising
• Customer Relationship Management (Crm)
• Internet Advertising
• Lead Generation
• Direct Response
• Analytics
• Media Strategy
• Digital Marketing
• Marketing Research
• Marketing Strategy
• Digital Strategy
• Sem
• SEO
• Client Retention
• Social Media Marketing
• Marketing
• Online Marketing
• Search Engine Marketing
• Strategy
• Direct Response Media
• Search Engine Marketing (Sem)
• Analysis