Cassandra Trotta
Engagement Strategist, Social @RevHealth
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WORK HISTORY
Engagement Strategist, Social @RevHealth
Morristown, NJ, US
Built and implemented standardized social media processes to improve workflows and expand agency capabilities-Drive multi-channel strategy planning to define channel mix and ensure alignment with overall campaign goals-Develop audience strategies using social listening, platform insights, and behavioral data for HCP and patient segments across brands-Manage paid social campaigns end-to-end, including budget, targeting, execution and optimization across channels including Meta, X(Twitter), YouTube, and LinkedIn-Analyze digital campaigns and create reports to present to clients for paid search, programmatic, paid social, and website traffic across multiple brands; offering recommendations for future improvements-Content creation and management of RevHealth’s social channels increasing followers by 61% and engagement by 52%
EDUCATION
Bridgewater-Raritan High School
High School Diploma
Montclair State University
Medical Humanities
Rutgers University–New Brunswick
Bachelor of Science - BS, Health Administration
Raritan Valley Community College
Health Science
ABOUT CASSANDRA TROTTA
Social engagement expert specializing in the pharmaceutical marketing space. As an Engagement Strategist of Social, I develop and implement impactful strategies that connect brands with healthcare professionals and patients, driving meaningful interactions and measurable growth.
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