Cassandra McGrath

About Cassandra McGrath

A high-energy and versatile leader with a creative mind, business acumen, and an aptitude for process and strategy. Open to new ideas, challenges, and ways of thinking. A leader focused on setting clear vision, building strong diverse teams, and innovative design development. A 15+ year background in high level leadership with a proven track record of success moving seamlessly between industries, divisions, and product categories. History in both specialty retail and department store environments, managing teams in all phases of design, implementing brand launches and key product initiatives, creative out-of-the-box thinking, and storytelling.Skills- Setting design vision and implementing creative strategy- Interpretation of user research and trends to support brand aesthetic and elevate quality- Brand invention and reinvention - Strategic talent planning and team org architecture- Defining and optimizing design processes- Graphic, print, and pattern direction and development- Marketing concept development, key outfits, in store presentations, styling- Spearheading AI tool evaluation and pilots

Experience

1. Senior Design Director

   JCPenney

   Apr 2018 — Present

   Motivate high-performing team through all phases of design development and production. Align processes, create time and action calendars, and increase efficiencies to drive results and inspire team members. • Curate and create artwork for Private Label product which includes managing all brands, launching new brands, and continuous product reinvention to drive increases in sales. • Maintain record of success meeting deadlines, managing budgets, and balancing workload in a fast-paced environment.• Earned recognition through JCP Top Talent Program, designed to build both business acumen and leadership capability. One of 15 participants selected on the criteria that their efforts significantly contribute to the performance of their team and the company. Trained in human centered design, design thinking, and growth mindset.

Education

• University of Cincinnati

  BS Design, Graphic Design

  1998 — 2003

Skills

• Graphic Design
• Illustration
• Graphics
• Art Direction
• Apparel
• Sketching
• Typography
• Packaging
• Illustrator
• Concept Development
• Logo Design
• Creative Direction
• Photography
• Fashion
• Art