Cassandra Martinez
Senior Marketing Manager @ZenBusiness
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WORK HISTORY
Senior Marketing Manager @ZenBusiness
EDUCATION
The University of Texas at Austin
Master of Arts - MA
Texas A&M University
Bachelor of Science - BS
ABOUT CASSANDRA MARTINEZ
Cassandra is a spirited marketer with strong expertise in the strategy and optimization of paid search, display, and social media channels. Her 7+ years in marketing includes both agency and brand experience as well as working at multiple growth-stage startups. She thrives in dynamic, collaborative environments centered around innovation, creativity, and data-driven strategy. Outside of work, Cassandra dedicates her free-time to staying active, traveling, learning Spanish, and helping others within her community - with a heavy focus on positively impacting the lives of LGBTQ+, BIPOC, and individuals who identify as women. Her commitment to continued growth extends far past the workplace and is her biggest motivator in life. Specialties: search engine marketing, customer acquisition, demand generation, cross-channel optimization, multimillion-dollar budget management, prospecting and retargeting strategies, A/B testing, ad copy and landing page optimization, post-click strategy, and graphic design.
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