Cassy Maktabi

About Cassy Maktabi

Hello World! I\'m on the lookout for exciting opportunities as a Product Owner. With over a decade of experience in the world of product development and product marketing, I\'ve had the privilege of working on some incredible projects.One of my proudest achievements was successfully navigating performance-based marketing portfolios and the direct-to-consumer marketplace. In fact, I was able to achieve a remarkable milestone – overseeing a $60 million advertising break-even spend within the first year. It\'s all about finding and listening to what the consumer needs and delivering all the way through product to communications. But that\'s not all. I\'m not just someone who understands the corporate world; I\'ve also walked the entrepreneurial path. As a small business owner right in the heart of the city of Madison, I\'ve managed to grow my local restaurant by an impressive 20% year-over-year in the post-pandemic climate. It\'s been a challenging journey, but it\'s equipped me with resilience and adaptability.I\'m passionate about bringing my extensive experience and entrepreneurial spirit to a dynamic team. Let\'s connect and explore how I can contribute to your organization\'s growth and success!I specialize in:CREATIVITY: My track record demonstrates a strong proficiency in design thinking principles, with a knack for translating innovative ideas into actionable solutions that drive tangible results from concept to implementation.EMPATHY: I possess exceptional skills in developing deep consumer understanding and connections, enabling me to identify and effectively communicate consumer needs, address pain points, and align them with business objectives.BUSINESS ACUMEN: With solid expertise in financial principles and analytics, I bring a data-driven approach to decision-making, consistently delivering positive impacts on bottom-line profitability through strategic insights and analysis.

Experience

1. Product Owner

   Spectrum Brands, Inc

   Aug 2022 — Present · Middleton, WI, US

   Defined product requirements, claims, and partnered with creative and content marketing for launches executing $60M performance-based ad-spend• Identified 20 new concepts per quarter for white space investment and converged with collaboration across sales and leadership.• Integrated 5 new DTC changes to existing gate process to launch from 18 months to 9 months development time.• Redefined marketing risk tolerances with legal creating consumer focused language resulting in higher engagement.• Quantified business value of new product category analyzing sandbox digital data

Education

• University of Wisconsin-Madison

  M.S., Mechanical Engineering

  2011 — 2013

• Stanford University Graduate School of Business

  Other; Stanford LEAD Professional Certificate

• University of Wisconsin-Madison

  BS, Mechanical Engineering

  2005 — 2010