Cassandra Lear
Creative & Design Director
- Role
- Senior Art Director at Perry Ellis International
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Cassandra Lear
I’m a Creative Director and Brand Strategist with over 20 years of experience helping fashion, beauty, and lifestyle brands translate their identity into compelling, high-impact creative. From editorial beginnings at Elle and Marie Claire in London to leading global campaigns at Net-a-Porter, POPSUGAR, and Who What Wear, I’ve built and led teams that deliver work that resonates - and performs.My sweet spot is where editorial storytelling meets data-informed strategy. I love shaping visual identities, directing shoots, and building omnichannel campaigns that don’t just look beautiful - they move the needle. Most recently, I’ve led creative and brand work for Cotton Citizen, Club Monaco, Intermix, and Google through consulting roles, and am now based in New York.I bring a collaborative leadership style, a strong design eye, and a deep understanding of how to connect creative ambition with business results. Whether building a brand from scratch or evolving an established one, I believe great work starts with a motivated, inspired team.
Experience
Senior Art Director
Aug 2025 — Present
Education
Bournemouth University
Web Design
Manhattan Edit Workshop
Adobe Premiere Pro
Transmedia Training
Adobe InDesign
Skills
- Graphics
- Digital Media
- Indesign
- Illustrator
- Graphic Design
- Photography
- Art
- Magazine Design
- Photoshop
- Editorial
- Layout
- Editorial Project Management
- Production
- Fashion
- Repro
- Photo Art Direction
- Advertising
- Magazines
- Art Direction
- Publishing
- Creative Direction
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