Cassandra Lea
Senior Manager of Digital Experience | SEO Strategist | Data Analyst
- Role
- Senior Manager of Digital Experience at Pacific Northwest Ballet
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager of Digital Experience
Sep 2017 — Present · Seattle, WA, US
As the Senior Manager of Digital Experience at Pacific Northwest Ballet, I revamped the framework for website performance analysis to improve team collaboration and boost content performance. I also established a continuous iteration process for PNB.org that prioritized customer needs and data analysis, resulting in an enhanced customer journey. Furthermore, I optimized the content development process, which led to a 30% increase in SEO rankings and improved accessibility compliance through strategic planning and effective teamwork.
Education
Westmont College
Neuroscience, Graphic Design
2002 — 2004
Seattle University
Master of Fine Arts (MFA), Arts Leadership
2012 — 2014
Central Washington University
Bachelor of Fine Arts (BFA), Graphic Design and Advertising
2004 — 2008
Skills
- Mac
- Graphics
- Event Planning
- Css
- Strategy
- Indesign
- Search Engine Optimization (SEO)
- Brand Management
- Marketing Strategy
- Design
- Social Media Marketing
- Creative Direction
- Digital Photography
- Art
- Poster Design
- Direct Mail
- Press Releases
- Microsoft Office
- Online Marketing
- Digital Marketing
- Image Editing
- Photography
- Brand Development
- Editing
- Collateral
- Web Design
- Social Media
- Writing
- Branding
- Brochures
- Logo Design
- Microsoft Excel
- Microsoft Powerpoint
- Illustrator
- Adobe Creative Suite
- Search Engine Marketing (Sem)
- Marketing
- Typography
- Visual Communication
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