Cassandra Johnson

About Cassandra Johnson

As the marketing leader at Morris & Dickson, the largest independent full-line wholesale pharmaceutical distributor in the U.S, my focus is on market strategy and contemporary marketing disciplines to support brand positioning, sales enablement and market growth for all customer segments and trade partners. Previously, I led marketing for Vizient\'s pharmacy program where I was responsible for marketing pharmacy sourcing programs, pharmacy analytics, consulting and clinical services. I was also instrumental in the founding of the End Drug Shortages Alliance, which brings constituents across the supply chain together to drive transparency, quality and additional supply. My healthcare background also includes marketing expertise in specialty distribution, patient support (HUB) services, and customized reimbursement, adherence and data solutions to both manufacturers of rare disease therapies and pharmacies who dispense these therapies. My 30+ years of marketing communications and healthcare experiences are a solid foundation for a lead role in market strategy, product development, messaging, brand positioning and communications. Read on for details on my background as a team leader, content developer, public relations professional, communications manager and marketing consultant.Specialties: market research, marketing planning and execution, foundational message development, product development, feature writing, thought leadership, content marketing, event and tradeshow planning, lead generation, media/public relations, speech writing, digital campaign development, marketing automation

Experience

1. Sr Vice President, Marketing

   Morris & Dickson Co., LLC

   Jun 2023 — Present · Dallas-Fort Worth, TX, US

   Leading strategic marketing for the largest independent full-line wholesale pharmaceutical distributor in the U.S, my focus is identifying and establishing disciplines to support brand messaging and positioning, sales enablement and market growth for all customer segments of Morris & Dickson, as well as generic and specialty drug manufacturers. This is supported by thought leadership and advocacy that addresses the complexities of healthcare and access to care for both providers and the communities they serve.

Education

• Southern Methodist University

  Bachelor of Arts, Public Relations

  1986 — 1990

Skills

• Market Planning
• E-Commerce
• Event Management
• Market Research
• Editing
• Newsletters
• Corporate Communications
• Feature Articles
• Speech Writing
• Social Media Marketing
• Direct Marketing
• Integrated Marketing
• Content Strategy
• Marketing Strategy
• Online Marketing
• Social Media
• Event Planning
• Copywriting
• Constant Contact
• B2b Marketing Strategy
• Marketing
• Advertising
• Email Marketing
• Content Marketing
• Trade Shows
• Blogging
• Lead Generation
• Crm
• Publications
• Corporate Branding
• Strategic Communications
• Press Releases
• Microsoft Office
• Direct Mail
• Public Relations
• Internal Communications
• Media Relations
• Marketing Communications
• Content Writing
• Brand Development