Cassandra Horkan
Global Marketing Specialist @Signify
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WORK HISTORY
Global Marketing Specialist @Signify
Directed website and CRM management, ensuring strong digital presence and pipeline visibility. Partnered with sales and product teams in Europe and the United States to align marketing with business strategy across regions after traveling to meet with local clients. Helped lead workshops and deliver content to regional teams fueling them with consistent and effective marketing. Championed brand initiatives and stakeholder engagement, strengthening global alignment.
EDUCATION
Arrowhead High School
High School Diploma
University of Alabama, Manderson Graduate School of Business
Master's degree
The University of Alabama
Bachelor's degree
ABOUT CASSANDRA HORKAN
Global Marketing Specialist
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